Continued Growth in Online Shopping Escalates Pressure on Physical Stores’ Success

The combination of the COVID crisis, advancing technology, and evolving consumer preferences has altered the landscape drastically, leaving retailers with critical decisions relative to their physical store portfolios and the role of physical stores in a post-COVID world where consumers shopping habits have shifted.

Keith Jelinek, Rick Maicki, and Darren Morrison write that with 2021 poised to deliver strong sales, retailers must improve profitability and position themselves for future growth by optimizing their brick-and-mortar footprints.

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