Barbershops, salons, gyms and entire downtowns face questions as a result of the coronavirus.

As states start reopening across the country, high-touch operations like barbershops, gyms and salons must grapple with particularly acute health and business risks. The right safety measures—and communicating them to clients—will be key, says Keith Jelinek, a managing director of BRG’s Retail Performance Improvement team.

Read his full Q&A in ThinkSet.