Like most service industries in 2020, gym and fitness companies were severely impacted by the COVID-19 outbreak.

2020 was a landmark year (for all the wrong reasons), and the industry is working to find its way back in 2021 and beyond. Many challenges remain—including consumers who might stick with at-home options, broad losses in 2020, and the Delta variant—which is why traditional operators who had relied on brick-and-mortar facilities must look to hybrid solutions.

Read Mr. Laber’s related Q&A in ThinkSet, “How the Fitness Industry Can Recover from COVID-19.”

Read the paper from Mark Laber.