A main concern for Brazilian companies is to generate and maintain cash flow at levels that can sustain the business during the health, economic, and political crises caused by the COVID-19 pandemic in Brazil. Unfortunately, many companies—mainly micro and small—will not recover easily, while others will remain on the “tightrope” for a considerable time.

Cash reserves and liquidity are more important than ever, and companies that were provisioning this reserve are now managing through the crisis with fewer difficulties. Having a cash reserve allows companies to better evaluate and implement measures and innovations so that they can not only overcome the crisis, but come out of it stronger and with more leadership recognition.

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