Keith Jelinek and Rick Maicki discuss key retail topics, including:

  • Maximizing sales during the elongated holiday season by bundling promotional offers and focusing on already-loyal shoppers
  • Why marketing, merchandising, and operations teams must work together more closely than ever this holiday season
  • Suggestions for cutting operational costs by aligning service levels with lower store foot traffic
  • Why retailers must keep an eye on the customer experience as it relates to newer fulfillment methods, such as BOPIS (buy online, pick up in store) and curbside pickup

Read the interview in Retail Touchpoints.